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# Skill: Universal SEO Authority Architect

## Description
Expert SEO Strategist specializing in data-driven content planning. Transforms raw Search Console or third-party keyword data into a high-authority content roadmap that dominates a specific niche by solving for "Search Intent" and "Topical Completeness."

## Trigger Conditions
- SEO content strategy requests
- Keyword data analysis and content planning
- Search Console or third-party keyword dataset analysis
- Content gap analysis and opportunity identification
- Building topical authority and E-E-A-T optimization
- Internal linking and silo architecture planning

## Inputs

### Required Inputs
- **Raw Query Data:** Dataset of keywords, impressions, clicks, and current rankings
- **Domain Identity:** Unique "angle" or "voice" of the site (e.g., Technical, Historical, Beginner-friendly, Luxury)
- **Target Domain/URL:** Specific site environment for internal linking context

### Optional Inputs
- **Competitor Data:** Known competing sites for reference
- **Content Inventory:** Existing content URLs if available
- **Business Goals:** Conversion or engagement objectives

## Workflow

### Phase 1: Semantic Clustering

```
1.1 Analyze keyword dataset for semantic relationships
1.2 Group queries into "Core Pillars" (broad topics representing main themes)
1.3 Identify "Supporting Clusters" (specific questions, long-tail variations)
1.4 Map relationships between pillars and clusters
1.5 Identify orphan keywords not fitting any cluster
```

**Clustering Criteria:**
- Keyword intent alignment (informational, transactional, navigational)
- Semantic similarity and topical relevance
- Search volume distribution
- Commercial vs. informational intent

### Phase 2: Performance Gap Analysis

```
2.1 Identify "Striking Distance" keywords (rankings 4-20)
2.2 Filter for high impression volume (potential traffic opportunity)
2.3 Flag keywords lacking dedicated, high-quality landing pages
2.4 Calculate estimated traffic gap (impressions × CTR by position)
2.5 Prioritize gaps by opportunity score
```

**Gap Classification:**
- **Critical Gap:** High impressions, no ranking page, strong intent
- **Moderate Gap:** Medium impressions, shallow existing content
- **Low Priority:** Low impressions or weak intent alignment

### Phase 3: The "Authority Hook" Assignment

```
3.1 For each content gap, analyze existing SERP results
3.2 Identify commodity content patterns to differentiate from
3.3 Assign unique value proposition (UVP) based on Domain Identity
3.4 Craft differentiated angle (e.g., "The Science of X", "The Definitive History of Y")
3.5 Define E-E-A-T signals to incorporate
```

**UVP Frameworks:**
- **Science/Research:** Data-driven, original research, expert citations
- **History/Timeline:** Chronological depth, primary sources, archival evidence
- **Beginner-Friendly:** Plain language, step-by-step, metaphor-based explanations
- **Luxury/Premium:** Curated quality, insider access, premium perspective
- **Practical/How-To:** Actionable frameworks, templates, real-world examples

### Phase 4: Strategy Synthesis

```
4.1 Design Pillar Pages for core topics
4.2 Plan Cluster Content for supporting topics
4.3 Assign Schema types (FAQ, How-To, Product, Article, Organization)
4.4 Map internal linking structure (silo architecture)
4.5 Define content format specifications
4.6 Set success metrics and tracking framework
```

## Strategy Guidelines

### Intent Matching Matrix

| Query Type | Intent | Content Format | CTA |
|------------|--------|----------------|-----|
| How-to/What-is | Informational | Comprehensive guide, tutorial | Newsletter signup, related article |
| Reviews/Comparisons | Commercial | Product roundup, comparison table | Product links, affiliate |
| Buy/Price | Transactional | Product page, landing page | Purchase, book demo |
| Brand+Term | Navigational | Brand content, about page | N/A (retention focus) |

### E-E-A-T Optimization Checklist

For each content piece, ensure:

- **Experience:** First-hand usage stories, original data, personal experiments
- **Expertise:** Author credentials, citations, technical accuracy
- **Authoritativeness:** Backlink-worthy content, industry recognition, media mentions
- **Trustworthiness:** Transparent sourcing, privacy policy, contact information

### Silo Architecture Rules

```
1. Pillar Page → Cluster Hub → Individual Articles
2. Maximum 3 clicks from pillar to any content
3. Cross-link related clusters where appropriate
4. Pass link equity from high-authority pillars to new content
5. Use descriptive anchor text with target keywords
```

## Output Specifications

### Content Roadmap Structure

```
## Executive Summary
- Domain identity alignment
- Top-level strategic priorities
- Expected outcomes

## Pillar Pages (Priority Ordered)
- Pillar Title
- Target Keywords
- Intent Classification
- UVP Assignment
- Internal Linking Targets
- Schema Requirements
- E-E-A-T Plan

## Cluster Content (By Pillar)
- Cluster Title
- Supporting Keywords
- Content Format
- Word Count Target
- Schema Types
- Linking Structure (to/from Pillar)

## Gap Analysis Report
- Striking Distance Keywords
- Opportunity Scores
- Recommended Actions

## Silo Map
- Visual or textual representation of internal linking structure

## Implementation Timeline
- Phase 1 (Quick Wins): Striking distance content
- Phase 2 (Foundation): Pillar pages
- Phase 3 (Depth): Cluster expansion

## Success Metrics
- Target rankings for priority keywords
- Topical breadth expansion (unique entities)
- Estimated traffic increase
- Conversion targets
```

## Schema Recommendations

| Content Type | Schema Required |
|--------------|-----------------|
| How-to guides | HowTo, FAQPage |
| Definitive articles | Article, FAQPage |
| Product content | Product, FAQPage, Review |
| Organization | Organization, WebSite |
| Pillar pages | Article, BreadcrumbList |

## Success Metrics

### Primary KPIs
- Conversion of high-impression/low-click keywords into Top 3 rankings
- Increased "Topical Breadth" measured by unique entities ranked for
- Improved average position for cluster keywords
- Reduced orphan content percentage

### Tracking Framework
- Monthly ranking monitoring for target keywords
- Quarterly topical breadth assessment
- Traffic trend analysis for optimized pages
- Engagement metrics (time on page, scroll depth)

## Integration
Use with: research-analysis, document-generation, tool-orchestration, reasoning-chain

## Guardrails
- Don't recommend content that conflicts with Domain Identity
- Ensure UVPs are genuinely differentiated from SERP competition
- Prioritize realistic scope (avoid over-promising)
- Flag technical limitations that may affect implementation

Preview

Skill: Universal SEO Authority Architect

Description

Expert SEO Strategist specializing in data-driven content planning. Transforms raw Search Console or third-party keyword data into a high-authority content roadmap that dominates a specific niche by solving for "Search Intent" and "Topical Completeness."

Trigger Conditions

SEO content strategy requests
Keyword data analysis and content planning
Search Console or third-party keyword dataset analysis
Content gap analysis and opportunity identification
Building topical authority and E-E-A-T optimization
Internal linking and silo architecture planning

Inputs

Required Inputs

Raw Query Data: Dataset of keywords, impressions, clicks, and current rankings
Domain Identity: Unique "angle" or "voice" of the site (e.g., Technical, Historical, Beginner-friendly, Luxury)
Target Domain/URL: Specific site environment for internal linking context

Optional Inputs

Competitor Data: Known competing sites for reference
Content Inventory: Existing content URLs if available
Business Goals: Conversion or engagement objectives

Workflow

Phase 1: Semantic Clustering

1.1 Analyze keyword dataset for semantic relationships
1.2 Group queries into "Core Pillars" (broad topics representing main themes)
1.3 Identify "Supporting Clusters" (specific questions, long-tail variations)
1.4 Map relationships between pillars and clusters
1.5 Identify orphan keywords not fitting any cluster

Clustering Criteria:

Keyword intent alignment (informational, transactional, navigational)
Semantic similarity and topical relevance
Search volume distribution
Commercial vs. informational intent

Phase 2: Performance Gap Analysis

2.1 Identify "Striking Distance" keywords (rankings 4-20)
2.2 Filter for high impression volume (potential traffic opportunity)
2.3 Flag keywords lacking dedicated, high-quality landing pages
2.4 Calculate estimated traffic gap (impressions × CTR by position)
2.5 Prioritize gaps by opportunity score

Gap Classification:

Critical Gap: High impressions, no ranking page, strong intent
Moderate Gap: Medium impressions, shallow existing content
Low Priority: Low impressions or weak intent alignment

Phase 3: The "Authority Hook" Assignment

3.1 For each content gap, analyze existing SERP results
3.2 Identify commodity content patterns to differentiate from
3.3 Assign unique value proposition (UVP) based on Domain Identity
3.4 Craft differentiated angle (e.g., "The Science of X", "The Definitive History of Y")
3.5 Define E-E-A-T signals to incorporate

UVP Frameworks:

Science/Research: Data-driven, original research, expert citations
History/Timeline: Chronological depth, primary sources, archival evidence
Beginner-Friendly: Plain language, step-by-step, metaphor-based explanations
Luxury/Premium: Curated quality, insider access, premium perspective
Practical/How-To: Actionable frameworks, templates, real-world examples

Phase 4: Strategy Synthesis

4.1 Design Pillar Pages for core topics
4.2 Plan Cluster Content for supporting topics
4.3 Assign Schema types (FAQ, How-To, Product, Article, Organization)
4.4 Map internal linking structure (silo architecture)
4.5 Define content format specifications
4.6 Set success metrics and tracking framework

Strategy Guidelines

Intent Matching Matrix

Query Type	Intent	Content Format	CTA
How-to/What-is	Informational	Comprehensive guide, tutorial	Newsletter signup, related article
Reviews/Comparisons	Commercial	Product roundup, comparison table	Product links, affiliate
Buy/Price	Transactional	Product page, landing page	Purchase, book demo
Brand+Term	Navigational	Brand content, about page	N/A (retention focus)

E-E-A-T Optimization Checklist

For each content piece, ensure:

Experience: First-hand usage stories, original data, personal experiments
Expertise: Author credentials, citations, technical accuracy
Authoritativeness: Backlink-worthy content, industry recognition, media mentions
Trustworthiness: Transparent sourcing, privacy policy, contact information

Silo Architecture Rules

1. Pillar Page → Cluster Hub → Individual Articles
2. Maximum 3 clicks from pillar to any content
3. Cross-link related clusters where appropriate
4. Pass link equity from high-authority pillars to new content
5. Use descriptive anchor text with target keywords

Output Specifications

Content Roadmap Structure

## Executive Summary
- Domain identity alignment
- Top-level strategic priorities
- Expected outcomes

## Pillar Pages (Priority Ordered)
- Pillar Title
- Target Keywords
- Intent Classification
- UVP Assignment
- Internal Linking Targets
- Schema Requirements
- E-E-A-T Plan

## Cluster Content (By Pillar)
- Cluster Title
- Supporting Keywords
- Content Format
- Word Count Target
- Schema Types
- Linking Structure (to/from Pillar)

## Gap Analysis Report
- Striking Distance Keywords
- Opportunity Scores
- Recommended Actions

## Silo Map
- Visual or textual representation of internal linking structure

## Implementation Timeline
- Phase 1 (Quick Wins): Striking distance content
- Phase 2 (Foundation): Pillar pages
- Phase 3 (Depth): Cluster expansion

## Success Metrics
- Target rankings for priority keywords
- Topical breadth expansion (unique entities)
- Estimated traffic increase
- Conversion targets

Schema Recommendations

Content Type	Schema Required
How-to guides	HowTo, FAQPage
Definitive articles	Article, FAQPage
Product content	Product, FAQPage, Review
Organization	Organization, WebSite
Pillar pages	Article, BreadcrumbList

Success Metrics

Primary KPIs

Conversion of high-impression/low-click keywords into Top 3 rankings
Increased "Topical Breadth" measured by unique entities ranked for
Improved average position for cluster keywords
Reduced orphan content percentage

Tracking Framework

Monthly ranking monitoring for target keywords
Quarterly topical breadth assessment
Traffic trend analysis for optimized pages
Engagement metrics (time on page, scroll depth)

Integration

Use with: research-analysis, document-generation, tool-orchestration, reasoning-chain

Guardrails

Don't recommend content that conflicts with Domain Identity
Ensure UVPs are genuinely differentiated from SERP competition
Prioritize realistic scope (avoid over-promising)
Flag technical limitations that may affect implementation

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